Cosmetics and Supplements 3PL Drives $5M ARR in Pipeline
By Jacob Roseburrough
Fuse is the fractional growth platform built exclusively for logistics, freight tech, and supply chain companies. We combine a dedicated team of senior marketers, custom tooling, and a live revenue operating system to drive qualified pipeline — operating as a seamless extension of your team.
The Challenge
Prior to working with Fuse, The cosmetics and supplements 3PL worked with several marketing agencies and partnered with 4PL networks to generate leads and opportunities.
Their forward-thinking leadership knew that they needed to build out their own sales and marketing programs to improve sales pipeline velocity and control their sales pipeline.
Partnership with Fuse
The 3PL partnered with Fuse to help develop and orchestrate revenue-focused sales and marketing programs.
In the discovery phase, Fuse worked with cosmetics 3PL to understand their business, ideal customer profile, and what set them apart from other 3PL’s.
ICP Profile
Fast-growing brands with 5 to 100 employees and between $5M-$100M in annual revenue in the cosmetics, supplements, and health and wellness industries selling into retail or direct-to-consumer.
Create, Capture, and Convert Demand for Brands Seeking Cosmetics and Supplements Fulfillment Solutions
In Phase 1, Fuse developed a performance marketing program (Paid Media, SEO, and Conversion Rate Optimization, Marketing Operations, and CRM Implementation) focused on capturing and converting demand for brands looking for cosmetics, nutraceutical, supplements fulfillment solutions.
Managed Services including:
- Paid Media Management
- Search Engine Optimization
- Website Design and Development
- Conversion Rate Optimization
- Marketing Operations
- Website Heat Mapping and User Behavior Research
- Marketing Analytics
- HubSpot CRM Implementation
Results
- $5M+ in sales pipeline generated
- $300K+ in est. ARR in closed won business
- 10+ clients onboarded