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Fuse is a fractional marketing agency purpose-built for supply chain technology companies. Whether you're selling TMS, WMS, supply chain visibility, or procurement software, we understand your product, your buyers, and what it takes to build pipeline in a complex B2B tech market.
As a VP or Director of Marketing at a supply chain technology company, you're dealing with a set of challenges most agencies have never encountered. Your product is complex. Your buyers are VPs of Operations, IT leaders, Directors of Supply Chain, and CPOs — are technical, skeptical, and juggling a dozen competing priorities.
Your sales cycle runs 6–18 months and your category is crowded with well-funded competitors. Generalist agencies respond to this with generic demand gen playbooks built for SaaS companies selling to SMBs. The messaging misses. The content doesn't convert. And you end up spending your limited budget re-educating an agency that still doesn't understand what a TMS does. Fuse was built for exactly this problem. We work exclusively in logistics and supply chain, with deep experience marketing supply chain technology platforms to the enterprise and mid-market buyers that define your ICP.
Capture and convert in-market demand for companies looking for your services.
Leverage AI and automation to drive efficiencies across your reveneue teams.
Create demand and brand awareness among your ICP accounts.
Create user experiences that differentiate your brand while also driving leads and opportunities.
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Gain a dedicated team of freight tech experts for less than the cost of 1 in-house hire.
A supply chain tech marketing agency specializes in helping supply chain software and technology companies build pipeline and grow revenue. This includes demand generation, ABM, SEO, paid media, content marketing, and sales enablement — all executed with a deep understanding of supply chain technology buyers and the complex B2B sales cycles that define the industry.
Supply chain tech buyers are highly technical and deeply risk-averse. They sit inside complex organizations with long procurement cycles and multi-stakeholder buying committees. Generic SaaS demand gen playbooks built for high-velocity, low-ACV sales don't translate. Effective supply chain tech marketing requires category education, account-based strategies, and content that speaks to operational outcomes, not just product features.
Fuse is purpose-built specifically for the logistics and supply chain sector. Our ideal partners are companies within this industry—ranging from warehousing providers to freight forwarders—who have historically relied on word-of-mouth but are now seeking a unified, data-driven sales and marketing growth partner. We are best suited for organizations who have at least 1 internal marketing hire and looking to bridge the gap between sales and marketing to drive a measurable lift in inbound leads and pipeline velocity.
Our Performance Marketing capabilities are designed to capture and convert in-market demand. We possess deep expertise in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) management. Beyond paid search, we specialize in Account-Based Marketing (ABM) and outbound sales program development, leveraging industry-leading technologies such as HubSpot, SalesLoft, and Revenue Vessel to execute precise, high-impact campaigns targeting your Ideal Customer Profile (ICP).
Fuse's fractional programs start at $5,000 per month, scaling based on scope. This covers a dedicated team across strategy, performance marketing, content, and web — for significantly less than the cost of an in-house hire.
We maintain alignment through structured bi-weekly meetings to review strategy, execution, and upcoming initiatives. Furthermore, we believe in total transparency; we will have a slack channel with access to a self-service reporting portal, allowing you to view analytics, lead volume, and campaign performance at your convenience.
Our process generally takes 4-6 weeks. We begin immediately with the Research phase, diving deep into your market and competitive landscape. We then move to the Develop phase to finalize your strategy and roadmap. While the exact timeline depends on the complexity of your specific roadmap, our goal is to transition swiftly into the Manage phase, so we can begin generating leads and opportunities without unnecessary delay.
We operate on a monthly retainer model. This structure allows you to gain a dedicated team of industry experts—covering performance marketing, web development, and revenue operations—for a flat monthly fee that is on average 30% less expensive than a single full-time hire. This ensures consistent, long-term execution of your marketing programs without the overhead costs of salary, benefits, and training associated with internal employees.
