GTM Planner

Plan your pipeline. Program by program.

Set your OKRs, enter MQL, SQL and opportunity targets for each marketing program, and see what it adds up to by week, month and quarter. Then download your plan as a PDF.

01

Plan basics

02

Objectives & key results

What marketing is accountable for this period.

03

Pipeline targets by program

Enter targets per
Targets Budget Volume plan Plan results
Marketing program Pipeline MQL→SQL SQL→Opp Share Spend MQLs SQLs Opps Pipeline vs target MQL→SQL SQL→Opp ROI Remove
Total

Targets are for comparison. Planned pipeline = opps × average deal size. ROI = planned pipeline ÷ spend. A quarter counts as 13 weeks or 3 months.

04

Your plan at a glance

MetricWeeklyMonthlyQuarterlyAnnual
Budget
MQLs
SQLs
Opportunities
Pipeline target
Planned pipeline
Pipeline ROI
Gap to target / qtr
Budget allocated
Take your plan with you.An editable Excel model with live formulas, pacing, a weekly tracker and your OKRs.