Answer 12 quick questions to see how likely ChatGPT, Perplexity and Google AI Overviews are to recommend your company to buyers.
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AEO is the practice of optimizing your content and digital presence to be cited by AI-powered answer engines — ChatGPT, Perplexity, Google AI Overviews, and other LLM-based search tools. As more B2B buyers use AI to research vendors and solutions, AEO ensures your brand is the source these engines reference, not your competitors.
SEO optimizes for search engine rankings — getting your pages to appear in Google's blue links. AEO optimizes for AI citations — getting your brand mentioned as the authoritative answer when someone asks an AI tool a question. The tactics overlap (structured data, authority building, quality content) but AEO requires additional focus on entity optimization, knowledge graph presence, and content formatting that LLMs can easily parse and cite.
Yes — and they're complementary. Strong SEO provides the foundation that AI engines use to evaluate authority, but AEO adds a layer of optimization specifically for how LLMs consume, interpret, and cite content. Companies investing in both will capture demand from traditional search and AI-powered discovery channels simultaneously.
We track AI citation frequency across major platforms (ChatGPT, Perplexity, Google AI Overviews), monitor brand mention accuracy, measure referral traffic from AI sources, and benchmark your visibility against competitors. Our monthly reports show exactly how often — and how accurately — AI engines reference your brand.
Absolutely. Supply chain buyers are increasingly using AI tools to research vendors, compare solutions, and shortlist providers. If a logistics VP asks ChatGPT 'What are the best 3PL providers for e-commerce fulfillment?' and your company isn't mentioned, you're invisible to a growing segment of your market. AEO ensures you're part of that conversation.
Engagements start at $5K/month for a dedicated team. That's roughly 30% less than the loaded cost of a single full-time marketing hire — and you get an entire team of strategists, designers, writers, and developers.
For AEO, we use proprietary AI citation monitoring tools alongside Ahrefs, Schema.org validators, Google's Rich Results Test, and knowledge graph analysis platforms — integrated with our broader GTM stack including HubSpot, Salesforce, and 40+ other tools.
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