Caddis Generates $200K ARR in Average Monthly Sales Pipeline

Company Overview

Caddis Systems is a machine monitoring solution purpose-built for manufacturers. Caddis helps hundreds of manufacturers collect machine data insights and implement playbooks that make an immediate impact on your plant operations. 

Prior to WarehouseQuote Marketing Solutions

Prior to working with WarehouseQuote, Caddis Systems worked with several marketing partners but all fell short on delivering qualified sales opportunities and helping them stand out in the competitive machine monitoring market. They knew they needed to find a capable marketing partner with deep B2B SaaS expertise and could deliver on product marketing, performance marketing, and sales operations initiatives. 

Caddis Systems Partners with WarehouseQuote Marketing Solutions

Caddis Systems chose to partner with WarehouseQuote Marketing Solutions to overhaul their digital experience, set up revenue-focused performance marketing programs, and provide sales operations support.

WarehouseQuote Marketing Solutions took a consultative approach, researching the machine monitoring industry and competitive landscape prior to developing programs aligned with their business goals.

First, our team identified a major opportunity to improve lead generation through revamped product messaging and digital experience. Our team hit the ground running and re-designed, developed, and revamped the product messaging for Caddis Systems in less than 60 days.

Second, we shifted our focus on driving a qualified sales pipeline. Our team set up a performance marketing program to capture and convert in-market demand for manufacturers looking for machine monitoring solutions. This included campaign architecture, event tracking setup, landing page development, advertisement creation, and ongoing testing/refinement. WarehouseQuote also provides Caddis with sales operations support advisory across their sales technology stack including: Apollo, Warmly, Salesforce, and HubSpot. 

Looking forward, WarehouseQuote Marketing Solutions continues to be a strategic partner for Caddis Systems helping develop, manage, and optimize their sales and marketing programs.

Results

• $200K+ Avg Monthly Sales Pipeline Generated
• 35% Lead to Opportunity Ratio
• 49x Pipeline to Spend Ratio

Voice of the Customer

"Before hiring WHQMS, we really struggled getting qualified traffic to our website.  They completely revamped our website, built and optimized our advertising campaigns, and 10x’d our inbound lead traffic which resulted in nearly 300k in pipeline in a single month. The proactive approach they take to marketing, while not settling into what’s comfortable and constantly trying to make tweaks for improvement is what I really appreciate.  I feel like I hired an entire experienced marketing team for a fraction of the cost.  I trust them and their commitment to helping Caddis continue to grow."