Frequently Asked Questions
Fuse is purpose-built specifically for the logistics and supply chain sector. Our ideal partners are companies within this industry—ranging from warehousing providers to freight forwarders—who have historically relied on word-of-mouth but are now seeking a unified, data-driven sales and marketing growth partner. We are best suited for organizations who have at least 1 internal marketing hire and looking to bridge the gap between sales and marketing to drive a measurable lift in inbound leads and pipeline velocity.
Our Performance Marketing capabilities are designed to capture and convert in-market demand. We possess deep expertise in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) management. Beyond paid search, we specialize in Account-Based Marketing (ABM) and outbound sales program development, leveraging industry-leading technologies such as HubSpot, SalesLoft, and Revenue Vessel to execute precise, high-impact campaigns targeting your Ideal Customer Profile (ICP).
Yes. While our fractional support packages start at $3,000 per month—making us significantly more cost-effective than a full-time in-house hire—our approach is tailored to your needs. During the "Develop" phase of our partnership, we create a roadmap specific to your business objectives. We can scale our services, from website development to full revenue operations, ensuring you invest only in the capabilities that drive your specific goals.
We maintain alignment through structured bi-weekly meetings to review strategy, execution, and upcoming initiatives. Furthermore, we believe in total transparency; we will have a slack channel with access to a self-service reporting portal, allowing you to view analytics, lead volume, and campaign performance at your convenience.
Our process generally takes 4-6 weeks. We begin immediately with the Research phase, diving deep into your market and competitive landscape. We then move to the Develop phase to finalize your strategy and roadmap. While the exact timeline depends on the complexity of your specific roadmap, our goal is to transition swiftly into the Manage phase, so we can begin generating leads and opportunities without unnecessary delay.
We operate on a monthly retainer model. This structure allows you to gain a dedicated team of industry experts—covering performance marketing, web development, and revenue operations—for a flat monthly fee that is on average 30% less expensive than a single full-time hire. This ensures consistent, long-term execution of your marketing programs without the overhead costs of salary, benefits, and training associated with internal employees.
